Ushers Project

This campaign was designed to encourage local business to contribute and support an independent feature about the lives of ushers in a local cinema. Every execution built on the idea of your first visit to the pictures as a child. This secured promises of investment from a number of local businesses.

 

Popcorn hand delivered by key actors

 

 

Direct mail brochure

 

  • This would be the finished campaign

 

Direct mail letters