Miriam Sorrentino

ON MY MIND

As a creative and an art director I was taught to be a bit of a magpie, to keep a visual scrapbook of things I find interesting. That has never really left me  though now I tend to do this through digital media;

blogging, tweeting, and instagramming

THINGS I DO

PORTFOLIO

A selection of advertising campaigns for such brands as McDonald's & Mars

WRITING

Published books and articles for the interested members of the public

SORRENTINO SISTERS

Adventurous, media neutral sibling advertising creative team

Working with and inspiring the next generation

Academic research practice and areas of interest

A selection of industry art direction over a variety of media and disciplines

C.V

ABOUT ME

 

I grew up listening to David Bowie (cool) and Abba (not so cool). I've also had a variety of colourful hairdos and shoes. I've worked for a variety of ad agencies as a creative (art director), production companies as an art director and on self-initiated projects as an artist/filmmaker. I was asked to exhibit in the 2002 D&AD women’s work show and was part of the D&AD educational initiative.

 

I have recently finished working as Head Of Art at Calm Publishing and currently lecture in brand communications, advertising, and design.  I published an academic book about advertising in February 2014 with Laurence King.

 

I like art, going down hills on my bike in parks, good coffee and sadly, playing on the Xbox One.

 

EXPERIENCE

25 years

 

10 years

 

4 years

 

5 years

 

ART DIRECTION

TEACHING

HEAD OF ART

WRITING & RESEARCH

Piriton Integrated Campaign

VIEW

Bounce Integrated Campaign

VIEW

PORTFOLIO

The Audition Room Integrated Campaign

VIEW

McDonalds Print Campaign

VIEW

Always Integrated Campaign

VIEW

Speed Dater Integrated Campaign

VIEW

Time Out Print Campaign

VIEW

Cesar Print Campaign

VIEW

REFERENCES

"Inspiring and scarily brainy, Miriam knows more about advertising than is probably healthy. From strategic thinking, to art direction, and the endless honing of ideas that lies in between, she has both the skills and the charm to get the very best out of the people around her."

ADAM TUCKER

Creative Director, Leo Burnett, London

"Ever-passionate about good ideas, I've

always found Miriam to bring an holistic

and experimental approach to answering advertising, design and marketing briefs, coupled with a commitment to beautifully crafted art direction."

JON DANIEL

Independent creative director & Columnist, Design Week

"Sharpies Paint pots, Dove Fabric Conditioner, KitKat Half n Half - just some of the ideas students developed with Miriam, projects that

leave you with the feeling that if these things don’t already exist then they should do. Her detailed knowledge of branding, advertising

and design, her willingness to experiment and cross boundaries, and her progressive teaching methods ensure that her courses are always stimulating and exciting."

"Miriam is a rare find. She is not only great at what she does but she’s also an absolutely brilliant tutor. She won’t teach you tools that

you can learn on your own, but something truly invaluable that few others can do as well as her: teach you how to think"

Angela Hayrabedyan & Luca Grosso

Creative Team NoOne,  R/GA

NICOLA HIRST

Faculty Lead Creative Enterprise & Design

University of Greenwich

"A signature of Miriam's creative practice throughout her career, has been bringing

an open mind and willingness to experiment

with new media in her work, and to taking

risks and embracing new ideas"

SUZANNE LEE

Artistic Director, All Change

"Miriam's art direction is organic, emanates

from character, and there's always something the camera loves. Once she wallpapered a set

by photocopying the trim of a Bedouin tent, hand-colouring & pasting up 1000 A4 sheets!

It pops off the screen."

ALNOOR DEWSHI

Filmmaker

 

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